Analytics Made Easy - StatCounter

How to Use Email Teasers to Get Traffic Whenever You Want.

 Make sure you have a feature box on your website/blog

The three kinds of feature boxes you can use are:
  • Feature Box with No Incentive
  • Feature Box with Incentive
  • Context-Sensitive Feature Box
Let anything stop you from putting up a Feature Box on your site. The most important thing is to put something up, even if you need to update or upgrade it later.

Do this step if you do none of the following.
STEP TWO: Email your subscribers “teasers” to make them click
  • Don't train your subscribers to be lazy by offering them the entire blog post in your email.
  • Always make them click to read it
  • Make sure the content they click to read is valuable
  • Keep the majority of your emails under 200 words
  • Force the subscriber to click a link to get anything valuable

STEP THREE: How to write a great email teaser

Pay attention to these six components:
  • 1. The sender’s name: Use your name. Make it personal.

  • 2. The subject line: Spend 50% of your time writing the subject line.
           *Benefit-driven subject lines clearly answer the question, “What’s in it for me?”
           *Curiosity-driven subject lines that leave the reader wondering, “Is this a personal email?”

               Use for a direct sales pitch, especially a difficult sale
               Don't use too often – only about 20% of the time.
  • 3. The first sentence: It should give the impression the reader is about to learn your secrets
            *Benefit-driven subject line: Use empathy to describe the subject through the reader’s eye
            *Curiosity-driven subject line: Continue the impression created in the subject line that this is a personal email.
  • 4. The body copy:
            *Primary goal is to create curiosity with the body copy by promising a benefit and the link is a way to achieve that benefit
            *Secondary goal is to eliminate any fear of being sold or pestered
  • 5. Your signature: Make it personal, familiar and even intimate, but not corporate or professional

  • 6. The P.S.: Use sparingly to make a memorable closing thought
            *Explain why they should be interested – the benefit behind the benefit
            *Summarize the most important points but don't make it sound like a summary
            *Given them a reason to open the next email especially in a series
  • 7. The Forgetfulness Defense: A clever little blurb at the end of all your emails explaining how they came to be on your list.

STEP FOUR: When to send your teaser

Four key first points:
  • Never rush to send out an email
  • Have someone you trust read it first
  • Wait 24 hours
  • Never send an email if you’re even slightly worried it will be taken the wrong way

When to send:
  • Tuesday mornings around 9 am Lagos time
  • Thursday mornings around 9 am Lagos time

Content, content, pitch (CCP)
  • Send at least two content emails before every pitch email

Track your results

Don't spend a lot of time on email service provider stats, which aren't that useful.
  • Click through rate: the percentage of people who click a link within the email. Always wrong.
  • Open rate: the percentage of people who opened your broadcast. Not particularly relevant
  • Complaint rate: the percentage of people who report your email as spam. Should never more than 0.1%.
  • Unsubscribe rate: the percentage of people who unsubscribe from your email list after opening the email. It rarely has anything to do with you. On average, you'll probably lose anywhere from 0.25% to 1% for every email you send.
Learn to pay more attention to EPC – Earnings Per Click
  • Earnings per Click = Sales / Clicks.
In the course of your email sending and subsequent automated follow-ups, you will need an email autoresponder. I'll email to you where you can get effective ones. 

That's it!

I trust this was helpful.

I look forward to hearing from you soon.

PS. Remember to share it with your friends. We're counting on you!